Marketing is one of the best ways to get your business out there. With marketing, you reach many customers especially nowadays with the internet. Lack of budgeting resources is the most challenging thing for companies. If you are a start-up you need marketing to grow and advertise your business, however, you will be working on a limited marketing budget. But not to worry because we are going to offer you ways to market your business on a very limited budget.
Make Use Of Social Media
Almost everyone in this day and age has access to a social media platform. There are so many different social media platforms like Facebook, Instagram, Twitter, LinkedIn and more. Each of these platforms is different in their ways and therefore they require different ways of engagement. Depending on what you want to market and your target audience you can master a few you want and use them to advertise your business. The good thing is that when you use social media you manage to catch the attention of many people and your message travels faster than when you are using traditional methods.
Who doesn’t love gifts? This is one way to build brand awareness as well as a great way to connect with customers. You may start thinking that you may spend too much on the gifts but it doesn’t have to be like that. You can make use of platforms like Facebook groups where members agree to try out your product for free or at a discounted price. In return, they give you an honest review ion the product. You can also make use of small physical gifts with your advertising like smartphone wipes, key chains, fridge magnets, pens and notepads.
Collaborating is another way to market without having to spend too much money. You can come together with other small businesses in your area and cross-promote. You can make use of different methods like fliers, coupons, bundled promotions or social media platforms. You can expand your customer base by collaborating as you will be reaching new people.
Networking is one of the most important and greatest assets for a business person. It is important to go out there, business events, workshops and connect with other different people. Apart from learning new things you also get to have your business known. This marketing method doesn’t cost much but just time and commitment.
Build Good Relationships With Customers
Keeping a customer is less expensive than having to get a new one. That is why it is important to establish and keep good relations with your customers. You can keep in touch with your customers through email marketing. When customers are leaving ask for their email addresses before leaving your store or website.
Also, don’t hesitate to ask for referrals from your customers. Many people are willing to do that for you, you only have to ask. Referrals is a new door to vet in touch with new customers. Don’t miss out on the opportunity to gain new customers without having to spend any money. Just ask your customers for referrals you just have to make sure you are asking them nicely.